It's one of the few toys that's remained popular for more than a generation.
But even Lego characters have now come under fire after researchers found they are slowly becoming 'angrier'.
Christopher Bartneck, of New Zealand's University of Canterbury, has published research showing that Lego characters are becoming more conflict-oriented, and the human figures featured in Lego sets are getting angrier.
The study found that Lego figures most frequently feature happy or angry expressions, but since their introduction in 1975, the proportion of angry faces has been rising.
The findings also raise questions about the role of the design of toys and its impact on children, say the researchers.
Previous research has shown that facial
expressions are universal across languages and cultures, with the six
most widely used being disgust, happiness, sadness, fear, anger and
surprise.
Happiness and anger remain the most widely used, but now occur in greater range of intensity: Two distinct versions of both happiness and anger were found among the characters.
'Lego themes have been increasingly based on conflicts [such as Pirates or Harry Potter]. Often a good force is struggling with a bad one,' says Bartneck.
I guess they are right, they are right about everything abi, are they really? Na wa oh. Very soon they will be telling people who are not too go looking to stay off the street. We need to be sure of the lines we are drawing.
I agree with this article but we still have to be careful.
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