JOSE
MOURINHO has been given the green light to launch a major spending
spree after Chelsea signed a staggering £300million deal with
adidas.
The
10-year sponsorship is a world record fee for an agreement between a
football club and kit manufacturer.
And
the eye-watering figures have eased Chelsea’s concerns about
falling foul of UEFA’s new Financial Fair Play regulations.
The
deal smashes the previous landmark of £287m which Manchester United
signed with Nike for a 15-year term back in 2000.
And
it means Chelsea will no longer be so reliant on billionaire owner
Roman Abramovich to bankroll them.
Their
previous agreement with adidas, first signed in 2006 and renegotiated
in 2010, was worth around £20million a year.
But
success in the Champions League and Europa League, coupled with
Mourinho’s return as manager, has raised the club’s global
appeal.
Chief
executive Ron Gourlay said: “The new deal reaffirms adidas’
belief in Chelsea’s status in world football.”
This is the third major kit agreement in recent weeks after Arsenal signed a £30m-a-year deal with Puma and Liverpool signed for £25m-a-year with Warrior.
Waoh, another world record for Chelsea. Great move guys.
This is the third major kit agreement in recent weeks after Arsenal signed a £30m-a-year deal with Puma and Liverpool signed for £25m-a-year with Warrior.
Waoh, another world record for Chelsea. Great move guys.
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