Maybe Coca-Cola
needs to hire a meteorologist. Or if it already has, perhaps it’s
time to expand the drink makers weather department.
The
soft-drink giant attributed a disappointing earnings report to crummy weather, along with shaky economic conditions in
Europe. All told, Coca-Cola said weather weighed on results in
China, Europe and the U.S—three of its biggest markets. Monsoons
hurt sales in India, company officials said, and rain took the blame
for sales of fewer drinks to Americans. It follows that someone might
be more inclined to buy an icy soda on a hot day and less interested
on a chilly afternoon—or when faced by rain and even floodwaters,
as was the case in Germany in the spring. Coca-Cola Chief Executive
Officer Muhtar Kent cited “unusually poor weather
conditions” during a conference call on Tuesday, adding: “This
is more of an anomaly, we should not see this as a trend or a
systemic issue.”
Is
coke really serious? This year recorded the third-warmest May on
record according to U.S. weather data. April was fairly.
Maybe
they should take a very good look at their pricing mechanism. That should be a better reason than the weather. For real.
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