Saturday, 20 July 2013

Dubai Gov. fight against obesity goes Gold. Loose weight and gain gold literally.

Shedding weight is as good as gold under an unusual slim-down initiative in Dubai over growing concerns about rising obesity levels in the wealthy Gulf city-state.
Municipal officials are offering a gram of gold - worth about £30 at current prices - for each kilogram of weight lost in a 30-day challenge. 
The minimum drop is two kilograms, or 4.4 pounds, to cash in - and there is no upper limit to how much you can earn.
Local media Wednesday quotes Dubai official Hussain Lootah as saying there is no limit on the payout for the golden losers, who must sign up and weigh in by Friday.
While many big businesses offer incentives for quitting smoking and leading an active lifestyle, dishing out pure gold for shedding the pounds is a new level altogether.

Indeed, this is new. If ever people needed motivation, this is it.

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