Shedding
weight is as good as gold under an unusual slim-down initiative in
Dubai over growing concerns about rising obesity levels in the
wealthy Gulf city-state.
Municipal
officials are offering a gram of gold - worth about £30 at current
prices - for each kilogram of weight lost in a 30-day challenge.
The
minimum drop is two kilograms, or 4.4 pounds, to cash in - and there
is no upper limit to how much you can earn.
Local
media Wednesday quotes Dubai official Hussain Lootah as saying there
is no limit on the payout for the golden losers, who must sign up and
weigh in by Friday.
While
many big businesses offer incentives for quitting smoking and leading
an active lifestyle, dishing out pure gold for shedding the pounds is
a new level altogether.
Indeed, this is new. If ever people needed motivation, this is it.
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