Thursday, 18 July 2013

Kanye West's three-piece APC collection is an instant hit: Took Two years to create.

Kanye West's menswear collection with APC sold out within a matter of hours after it went on sale yesterday on the brand's website - and the heavy stream of traffic even caused the site to crash.  
The collaboration - which features T-shirts, sweatshirts and jeans priced between $120 and $280 - was available for pre-order, and it is not known when a second drop of products will be expected. 


APC creative director Jean Touitou, who worked with Kanye West on the new collection, told W Magazine that because of Kanye's 'strong obsessions,' it took two years to create just three items.
 

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