Microsoft has
swooped in to buy the handset business of Finland's Nokia, an audacious move
that confirms the Redmond software company's intention to compete with Apple and Google head-on as a
"devices and services" business.
The deal, for €5.44bn
(£4.6bn), gives Microsoft a company which used to dominate the mobile and
smartphone market in 2006 but has been overshadowed by the rise of Apple and,
latterly, Samusung and
companies using Google's Android software.
For Nokia, it means that a decades-long heritage as one
of the world's leading mobile phone makers - which had been a source of huge
pride in Finland - is over.
As part of the deal Stephen Elop, now Nokia's chief
executive, will rejoin Microsoft, which he left in September 2010 to take over
the then-struggling Finnish company.
This may not be a deal make
in heaven but it certainly close to the corridors of heaven. With Microsoft, a
company known for its innovation and a bias for making their product accessible
to everyone, the new phones to be produced with have some of the best features
for some of the lowest price foreseeable.
Microsoft now has their own
mobile platform to run their software applications just as Google is doing with
Android phones. No more negotiating with anyone. Already 85% of us already use
or have used Window PC and we love it. Expect to see more of it now.
Nokia is already king when
it comes to quality sound and camera pixel. If Microsoft can only build on
that, that would be a must buy. Lumia is already a good buy and can compete
with iphone and Galaxy phones.
Well done MICROSOFT. Blackberry is NEXT but I foresee a merger arrangement than a buyout with them. A merger with Samsung will be a KILLER. WoW!
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